the lineup
One of my favorite things about my job is getting to see and learn about new lines and so I am going to start posting "the lineup" which will regularly highlight brands I think are original and noteworthy. One of my recent favorites is Chaser, the line started in 1988 with basic tees combining a love of art, music and fashion and has continued to be successful by exclusively licensing artwork from some of the most famous bands of all time including Nirvana, Grateful Dead, Pink Floyd and many more. In addition to showcasing cool graphics, their fabric is some of the softest I've ever worn and their shirts and sweatshirts come broken in and so putting it on for the first time feels like you have been wearing them for years. Overall just a great and affordable line that is consistently delivering the best t-shirts on the market. You can see more of their styles here and here.